January 2014 - May 2014

The very first project I worked on immediately after joining Southeast Media was managing their website redesign. For years, they had been making small updates to an outdated design that wasn't driving traffic. After initial discussions with the CEO, web developer, and designers, I created a timeline to guide the project through to a soft launch on May 1, 2014. I continued to work with my team members to create drafts, build content, write copy, and optimize the site. In the end, we launched on schedule, saw a 288% increase in unique visitors to the website, and improved the website's Global Alexa Rank from 19.5m to 1.2m in three months.

After the launch, I continued to manage the website, including updating content, improving the site's SEO, and creating Goal Conversions in Google Analytics. I also worked closely with team members to create and share content through our social media channels to develop them as strong backlinks.