Professional Experience

Senior Marketing Manager, PEI Media

Feb 2015 - Dec 2019
New York, NY

• Develop and execute marketing strategies for the entire lifecycle of multiple events, including: audience specific messaging, custom landing pages, data segmentation, email, direct mail, print & digital ads, whitepapers, social media, and cross-promotional partnerships.

• Gather qualitative and quantitative insights to drive campaign effectiveness. For example, building and executing a multi-faceted marketing program for a new event that surpassed its revenue target by 11.5% in its first year, and then grew by another 33.8% in its second year

• Collaborate with internal stakeholders on cross-functional projects, including a video that had the second most Page Views of all videos in 2018 and led to my project workflow being adopted globally.

Marketing Manager, Southeast Media, Inc.

Dec 2013 - Aug 2014
Houston, TX

• Planned and managed complete website redesign and migration to a new CMS in collaboration
  with the CEO, lead designer and third party web developer, ultimately improving the website’s Global Alexa Rank from 19.5m to 1.2m in three months.

• Coordinated marketing projects utilizing SEO, SEM, blog posts and social media, leading to a 288% increase in unique visitors to the website and a 5328.57% increase in web traffic from social media.

• Created Gantt chart to track marketing plan deadlines for website redesign, leading to an on-time launch despite unexpected setbacks.

• Organized past marketing materials to showcase the firm’s work online and in the office.

Public Relations Intern, Museum of Fine Arts, Houston

May 2013 - Aug 2013 Houston, TX

• Acted as a liaison between exhibition curators and the Head of PR to compose, edit, and distribute press releases.

• Collected and organized physical and digital press clippings to archive and share publicity summaries with museum staff.

• Generated online and printed press in the Houston Chronicle for the MFAH screening of Band of Sisters, increasing awareness of the viewing to the Chronicle’s over 900,000 readers.

• Managed the Glassell Studio School Facebook and Twitter accounts and developed content for regular posts, one of which had the second highest organic reach despite the slow summer season.

President, National Association of Women MBAs, University of Houston

Sep 2012 - May 2014
Houston, TX

• Guided an executive board of MBA students to organize networking, professional development and community outreach events with a focus on empowering women business professionals.

• Liaised with Bauer College of Business staff, influential Houston professionals, the NAWMBA executive board as well as the executive boards of other student organizations to coordinate events while also attending school full-time.

• Initiated marketing projects to increase awareness of the organization by making a more user-friendly website, creating and distributing on campus signage, and posting regularly to Facebook.

Education

University of Houston, C. T. Bauer College of Business

Master of Business Administration, Marketing, with Honors
Bauer Future Leader Scholarship Recipient

University of Houston, Gerald D. Hines College of Architecture

Bachelor in Architecture and Bachelor of Science in Environmental Design, Honors College Cum Laude
Summer Study Abroad to Italy

Activities, Skills & Awards